Elisa Harca has been redefining global marketing with her work at Red Ant Asia, where she connects international brands to Asian consumers. With a background that spans London, New York, Hong Kong, and Shanghai, her agency has become a leader in innovative strategies, collaborating with brands like American Vintage and Balmain.
PAKT meets the dynamic co-founder and CEO, who balances her thriving career with passions for equestrianism, hiking, and fitness. Discover insights on her style icons, favourite tunes right now and her earliest fashion memories…
1) Describe your style in 3 words.
Eclectic, versatile, situational
2) Less or More?
Both – it depends on the situation. I’m an Aquarian, adaptability is in my stars.
3) What’s the most meaningful item in your wardrobe?
A bright red 1950s dress my Hungarian grandmother, a former Dior dressmaker, made for my aunt. It’s over 50 years old and reserved for special occasions. I save it for special occasions now.
4) What’s the most-worn item in your wardrobe?
My vintage 80s acid wash jumpsuit from a Serbian vintage store. Quality and uniqueness in one piece.
5) What’s your go-to outfit?
A jumpsuit – they’re the perfect balance of cool and put-together, especially for my 5’1″ frame.
6) What’s on your current fashion wishlist?
Nike Air Max 90s – they’re my favorite fashion sneaker style! I’m also looking for an amazing fedora hat from Awon Golding, chunky boots with a short heel for traveling, and pieces from emerging designers like Into Gaia, Hope Macaulay, and Ms Min.
7) What’s the best fashion advice you have received?
Don’t follow trends & dress for yourself.
8) Who are your style icons?
People who authentically live their style – my mother with her ageless approach, and friends like Jo Black, Paola Sinisterra, and Dorothy, each with their distinct aesthetics.
9) Who would be your dream collaborator and why?
A pragmatic dreamer – someone with vision and business acumen who creates inspiring, commercially viable work.
10) A recent shopping find is…
A vintage mustard coat from Marseille that unexpectedly became one of my favorite.
11) If you could have anyone’s wardrobe, whose would it be and why?
The ladies of the Advanced Style movement – their wardrobes are full of well-made pieces and stories.
12) If a museum asked you to donate one item from your wardrobe that represented you, what would it be?
My 1960s opal ring from my mother for my 30th birthday – unique craftsmanship that jewelers always notice. Opals are my favourite stone and no two look the same.
13) If you could go back in time, which fashion era would you choose and why?
The 70s and 80s – the styles were vibrant, fun, and experimental. I think people really had fun during these eras, way more than we do today!
14) Who would you invite to your dream fashion dinner?
The ladies from the Advanced Style movement— I admire their unique fashion and individuality. Living in New York from ages 21 to 27 reminds me of the celebration of experimental fashion during that time. I would love to meet them, hear their life stories, and learn about their pieces, as each one deserves her own “stage” for a series of dinners.
15) What are your favorite tunes to get ready to?
Tems, Kaytranada, and COLORS Studios for discovering new artists. In general, I like old school R&B, soulful house and some pop for working out or impromptu dancing.
16) Top 3 social media accounts?
Lisa Eldridge for makeup inspiration, September Studio for creative florals, and DJ Agon for fun vibes.
17) What are your favourite apps?
I like apps with a utility; I don’t tend to use apps just for fun—they all have a specific purpose.
- Little Red Book – as it’s key to my work at Red Ant
- My podcast app – as i listen to podcasts daily (i have an annoying habit now that i need to listen to a podcast to fall asleep)
- My banking apps
18) What are your earliest fashion memories?
Trying on my mom’s huge 1970s platform shoes and watching my grandmother make us clothes.
19) Last three travel destinations, and what are the can’t miss shops?
Marseille – so many amazing vintage boutiques around Le Panier and there are so many treats for the eyes, for the body, that don’t break the bank!
Jamaica – my husband’s family is from Jamaica, and we were hosted by his cousin, whose wife is a swimwear designer. I love her pieces, which are handmade in Kingston! They are so fun, fresh, and great for any body type.
Mexico – boyfriend shirt, an indie gender neutral label founded in Mexico by two of my dearest friends. Their clothes are so versatile and well made. I love Mexico for its fashion, art, culture, and food—it’s just fabulous!
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